Ricky Gervais is noted for the unexpected, the unusual and the best laugh. Now appearing on Australia TV is an ad for ... well not quite sure. Optus has recently run campaigns on the word yes. So when Gervias casually mentions that he was hired by Optus and asked for a ‘shed load of cash’, one expects that obviously the reply was ‘Yes’. He also didn’t want to put much effort into it – ‘Yes’ again. It just so happens that this is to also promote the release of Netflix in Australia.
Now is this an ad? Or this Gervais taking the mickey out of launch campaigns?
Whichever it is the ad appeals to the Australian sense of humour and is well on its way to become a noted outstanding, brilliant piece of TV marketing.
And it appears that this may the first in a series of ads.
Now what do you think?
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